Collaborative Consumers: Here’s Why Minecraft, Wikipedia, Waze, and Google Maps are so successful
When the immensely popular video game, Minecraft, was first released in 2011, it attracted a unique user base unlike any other. The game’s lack of a manual along with its inherent mystery, forced players to theorize, work together, and learn how to survive, craft, build, and explore.
Minecraft’s success is a testament to the power of collaboration and user-generated content. By offering players a platform to create, collaborate, and explore, Minecraft was able to foster a community of passionate fans who have transformed the game into a hub for their creativity, innovation, collaboration, and self-expression.
However, Minecraft’s “formula” for success is not unprecedented. Numerous other products owe their success to the contributions of their users, whether through user-generated content, crowdsourced data, or collaborative tools.
Let’s take a look at why products built on collaboration tend to endure, and explore additional examples of successful products that largely owe their success due to the contributions of their users.
1. Minecraft
Collaboration, Creation
I think the best example of a game creating an “everlasting” impression, infinite…
